I was born in 1967 and in my early youth I decided becoming an inventor was my bigger plan. A beta based Atheneumprofile (including art) was a logical step. Industrial Design at the Technical University in Delft was my next aim: a study with a numerus fixus. I got rejected. I ‘parked myself’ in plan B: the Design Academy in Eindhoven. A serious art-education with a present time famous fellow students like Piet Hein Eek and Richard Hutten.
For three years I wasn’t lucky in the lottery and I stayed at the Design Academy. I started realizing that the combination of a creative mind and an intelligent analytic brain isn’t a very common talent. More focus on art and creativity and less on technology and processes wasn’t so bad for me after all. After internships in The Hague, Amsterdam and Italy I graduated. I started designing at 2d3d and after five years I became partner/owner/director. In 2001 I founded a new studio: hAAi, het Allemaal Anders instituut (The all different institute). The last years I increasingly felt our successful projects for clients are quite repetitive. I started searching for new challenges and diverted my focus from designing for clients to autonomous art and writing.